Customer Loyalty: How to Measure, Manage, and Monetize It
Organization:
Silicon Valley American Marketing Association (SVAMA)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
5/19/2005
End Date:
5/19/2005
Start Time:
8:00AM
End Time:
12:00PM
Event
Info:
SVAMA Workshop:
Move over customer satisfaction! There’s a new marketing metric in town. Customer loyalty – not customer satisfaction – is the best predictor of profitability and is the new holy grail of marketing.
But how is loyalty measured and managed in order to grow the bottom line? What are the keys to successful loyalty programs? What metrics are meaningful and why?
Join us for an interactive workshop on Thursday, May 19 as we explore strategic issues surrounding defining, measuring, managing and monetizing loyalty programs.
SPEAKERS: Monica David, Vice President of Professional Services, CustomerSat Jim Slevin, Director of Customer Research, Advanced Micro Devices
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