Silicon Valley American Marketing Association (SVAMA)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
6/8/2005
End Date:
6/8/2005
Start Time:
6:00PM
End Time:
8:30PM
Event
Info:
All companies share a common goal: how to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
Join the SVAMA June 8 as John Zagula and Richard Tong of Ignition Partners share their new book, The Marketing Playbook, as well as their best marketing ideas and methods. John and Richard wrote The Marketing Playbook to explain what they believe are the five basic strategies for a competitive market and how each one works, how to pick the best one for a given situation, and how to implement it effectively in the real world.
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