FREQUENTLY ASKED QUESTIONS (FAQs)
What is the MinorityProfessionalNetwork.com (MPN)?
provides the premiere web-based and fastest growing global
Career, Economic and Lifestyle Connection™ for mature and progressive minority and women
professionals across the USA and around the world, and has become a Viable Source of Top Talent™ for
employers, recruiters, government agencies
and staffing agencies
which target talented diverse individuals who can positively impact
the bottom line of their company or organization.
How and when was the idea for MPN created?
MPN is a result of the growth
and evolution of the JOBINFOconnection
Newsletter, which provided employment information, and the
Newsletter, which provided event information. We have been
providing this content to a core base of thousands of target market
subscribers and avid supporters across the U.S. since 1998. On
November 30, 2001, we
decided to consolidate this information, and to make it available initially
across the U.S., and eventually, globally, through this online medium.
What target groups are being reached by MPN?
MPN reaches hundreds of thousands of monthly
(and millions annually) of culturally diverse web portal visitors and e-Newsletter subscribers
targeted geographical areas across the U.S. and abroad.
All professionals, whether ethnic minorities or not, are benefiting from the
career, economic and lifestyle content. The racial/ethnic groups viewing
our site include, but are not limited to African American, Arab American,
East Asian Origin, Hispanic Origin, Jewish American, Native American, Native
Hawaiian, Pacific Islander, South Asian Origin, and White/European Origin.
What geographic areas are being targeted by MPN?
The MPN reach covers the
world. MPN now has over 100 Geographical Area, Interest Specific and
Global Pages, providing specific content for
cities, states, provinces and countries around the globe.
In addition to user traffic and
an audience encompassing all 50 U.S. States, MPN also has user
traffic, subscribers and site resource users from 50+ Non-U.S.
countries, including businesses listings, candidate resumes and
calendar listings from India, France, Egypt, United Kingdom,
Australia, Caribbean Islands, China, Ukraine, ... and a host of other
What types of content are on the MPN web site?
The online MPN content includes
information, data and resources of likely interest, relevance or benefit to
progressive culturally diverse professionals and those seeking to reach our
target audience via marketing display ads, e-Newsletters, and various site
listings (calendar events and announcements, articles and press releases,
business listings, job listings, organization listings, career events).
Our primary site channels
include an Online Career Center, Global Event Calendar, Employer
Advertising, General Advertising, Minority Business Network Directory,
Minority Organization Network Directory, Student Resource Network, Job
Postings Database, Candidate Resumes and Resource Aides; and Entrepreneurship, Wealth Accumulation,
Channels. There are also 100+ Geographical Area, Interest Specific or
Globalo pages that include events,
and local business listings, news
items, marketing display ads, and profiles of businesses or individuals.
What are the growth opportunities for MPN?
career sites industry is one of the fastest-growing sectors on the Internet.
Forrester Research has estimated the industry will grow 40% annually from
$1.2 billion in 2000 to $7.2 billion in 2005 and continue to grow steadily. Since the aggregate of
the so-called ‘minority’ groups in the USA are growing rapidly and will
an aggregate majority in a few decades, we expect incredible growth
opportunities for MPN.
Why do employers post jobs on
the MPN web site?
Posting positions on MPN will allow employers to reach the
top minority candidates across the country. Since
MPN is the growth
and evolution of the JOBINFOconnection,
it thus has an existing core base of hundreds of thousands of target market subscribers
and avid supporters across the U.S. and abroad who have subscribed to this E-newsletter
The talent, experience and skills
among MPN subscribers can help both large and small companies fill key positions. It is more
than “diversity.” It is access to enabling talent to help you improve your
bottom line profits. For more details and rates, please visit our
Why do businesses, government agencies, organizations,
event planners and others market their events, announcements,
organizations, products or services on the MPN web site?
MPN is the growth and evolution of
it thus has an existing core base of hundreds
of thousands of target market subscribers
and avid supporters across the U.S. and abroad who subscribed to this E-newsletter
Posting dated standard
calendar events or announcements, non-profit organization
directory listings, and articles and press releases
while site business directory listings start at $5/mo,
and will allow your organization or business to
reach its target market. Whether that target market is in a specific city,
region, state, province or a
national audience, MPN also offers various nominal fee enhanced marketing
services that are designed to maximize you exposure by helping you reach
the desired target audience via our online content, e-Communications
services and/or offline events and initiatives.
For maximum online
exposure, MPN also offers various site and e-Newsletter marketing display
graphical ads as well as dedicated e-mail broadcast services.
For more details, please
review the details on how to
with MPN by
Click Here to view the "General Advertising Summary Intro & Site
What drives traffic to the MPN web site?
content, uniquely serving the niche market of upwardly mobile minority
business professionals, drives traffic to the MPN site. This content includes career opportunities nationwide and the
opportunity to directly network with other individuals belonging to similar
minority-based professional groups and organizations.
those who come to our site have an opportunity to
subscribe to one or more
weekly e-newsletters based on their cities of interest. There is also
a Jobs e-Newsletter that leverages information from the
MPN Career Center to id job seekers. These E-newsletters
drive the recipients back to the web site for the complete story. Also,
these E-newsletters are frequently forwarded to friends. MPN’s
state-of-the-art online community drives the quantity and quality of traffic
that our advertisers and sponsors value.
How large is the MPN team?
co-founders, MPN has a team of highly skilled, talented and committed full-time and part-time
associates in various capacities across our four distinctive business units
(Career Services, Entrepreneurial Services, Consulting Services,
Offline Events & Initiatives) and four cross
functional support departments (Marketing, Advertising Solutions,
Editorial Bureau, Technology).
In addition, we have established
numerous strategic partnerships, consulting and service provider networked
alliances, and several affiliate and agency partners to yield the highest
degree of value, benefit and targeted results for our user and subscriber
community, partners, advertisers, sponsors and supporters.
to view our various job and partnership opportunities. Please feel
free to Contact Us.