MPN Advertising Details

MPN TRAFFIC & DEMOGRAPHICS Tables

Our traffic and audience summary is reflected in the following table, and additional details and specifics regarding our audience are reflected in the tables below .

 

MPN Traffic and Demographic Summary
 

Traffic and Demographic Summary

•          Viewing Audience Includes Millions of Aggregate Web Portal Users

•          Averaging More Than 200,000 Unique Visitors per Month (2.4 Million+ per Year)

•          Averaging More Than 2 Million Hits per Month (24 Million+ per Year)

•          Averaging More Than 400,000 Page Views per Month (4.8 Million+ per Year)

•          More than 300,000 Subscribers to MPN’s Various Free e-Newsletters and Services

–         93% Have Earned Post-Secondary Degrees

–         84% Have Earned a Bachelor Degree or Higher

–         42% Have Earned Graduate Degrees

–         34% Have Annual Household Incomes of at Least $76,000

–         Over 57% of Subscribers are Female

–         More than 90% Are Between Ages of 25 – 55

–         User and Subscriber Audience Representing All U.S. States and Over 50 Different Countries

 

 

 

 

audience breakdown by profession / function

For users and subscribers of various features and services, MPN enables our audience to identify a major category (e.g., engineering, sales, marketing, legal, student, etc.) functional area or occupation.  Many of our users and subscribers choose not to provide specifics for all demographic data requests.   Hence, we have analyzed various services and repositories (e.g., e-Subscriber databases, site traffic, resume database, identification surveys, job alerts database, feedback surveys, etc.) to develop the table below.

  

The data below is based on a comprehensive analysis of the sample population to yield projections of the total number of unique monthly site visitors and total number of e-Subscribers by profession / functional area based on the MPN universe of unique monthly visitors and total e-Subscribers.  The MPN User / Subscriber community is employed in a wide range of functional areas.  The most represented careers / occupations include:

Profession / Occupation / Functional Area Classification

 %

§         Sales / Business Development

7.02%

§         Engineering

3.70%

§         Internet / e-Business / Computers / Technology / Information Technology

9.09%

§         College Students

4.38%

§         Finance / Financial Services / Accounting

6.70%

§         Marketing

4.51%

§         Human Resources / Staffing

3.70%

§         Management / Project Management / Leadership

5.39%

§         Healthcare / Medical

3.38%

§         Communications / Broadcasting / Journalism

5.33%

§         Education / Training

5.26%

§         Legal

4.32%

§         Non-Profit

1.50%

§         Entrepreneurship

3.57%

§         Administrative / Administration

4.26%

§         Advertising / PR

2.63%

§         OTHER Professions & Functional Areas Represented

25.26%
 

Top Professions / Careers Represented (Clustered Groupings)

  • Sales / Marketing / Business Development
  • Internet / e-Business / Computers / Technology /IT
  • Finance / Financial Services / Accounting
  • Education / Training
  • Human Resources
  • Engineering
  • Management / Project Management / Leadership
  • Healthcare / Medical
  • Communications / Broadcasting / Journalism
  • Legal
  • Non-Profit
  • Entrepreneurship
  • Students
  • Administrative
  • Advertising / PR

 

 

 

•

 

audience breakdown by ethnicity / race

(Based on User / Subscriber Self Identification)

Although we encourage subscribers to complete our brief survey so that we can better understand the composition, demographics, location, and interests of our community and thus better serve them through our various online and offline features, alliances and initiatives, completing the survey data is optional in most instances. 

 

Hence, the table below reflects the breakdown by ethnicity of MPN users and subscribers who have voluntarily identified themselves by Race or Ethnicity.

 RACE OR ETHNICITY

%

1. African Descent

36.83 %

2. Arab Descent

0.46 %

3. Caribbean Descent

1.87 %

4. East Asian Descent

5.30 %

5. Hispanic Descent

37.73 %

6. Indian Descent

0.59 %

7. Jewish Descent

0.16 %

8. Native American Descent

1.32 %

9. Native Hawaiian

0.10 %

10. Pacific Islander

0.13 %

11. South Asian Descent

4.36 %

12. White / European Descent

3.15 %

13. OTHER / UNKNOWN Descent*

8.00 %

 

 

 

audience breakdown by education

The table below reflects the breakdown by educational level of MPN users and subscribers who have voluntarily identified themselves by Highest Level of Formal Education.

 Highest Formal Education

%

1. High School Diploma

0.91 %

2. 6-month Business / Medical / Technical / Legal Program

1.06 %

3. 2-year Business / Medical / Technical / Legal Program

1.21 %

4. Associate Degree

12.84 %

5. Bachelor of Arts (B.A.) Degree

25.23 %

6. Bachelor of Science (B.S.) Degree

34.29 %

7. Master of Arts (M.A.) Degree

5.57 %

8. Master of Business Admin. (MBA) Degree

2.57 %

9. Master of Science (M.S.) Degree

10.73 %

10. OTHER Graduate Degree

3.63 %

11. OTHER Doctorate Degree

0.45 %

12. JD or Law Degree

0.60 %

13. PhD Degree

0.76 %

14. MD or Medical Degree

0.15 %

 

 

Detailed e-Communications Subscriber Data

(Total > 100% due to multiple subscriptions)
% of Total Subscribers
MPN Global e-Subscriber Audience
100%
U.S.A. Geo Area e-Subscribers
70.09%
Interest Specific e-Subscribers
31.75%
International e-Subscribers
6.65%
% of U.S. Regional Subscribers
Southeast USA Regional Audience  
23.47%
Mid-Atlantic USA Regional Audience
17.65%
Northeast USA Regional Audience
17.35%
Southwest USA Regional Audience
13.77%
Midwest USA Regional Audience
13.13%
Far-West USA Regional Audience
9.90%
% of Interest Specific Subscribers
MPN Career Resource Connection Audience
45.11%
MPN Diversity Orgs & Groups Subscriber Audience
24.08%
MPN Diversity Business Connection Audience
15.77%
MPN Student Resource Connection Audience  
7.48%

 

 

 

MPN U.S. Geographical Area Audiences / Calendars